Peore was founded with a simple belief — that clean drinking water shouldn’t come at the cost of your health or the environment. What began as a curiosity around water quality quickly turned into a deep dive into over-purification, mineral loss, and the alarming amount of water wasted by traditional RO systems.

The idea took root when our founder, Raghav, an IIT Delhi alumnus and second-time entrepreneur, stumbled upon the hidden downsides of conventional RO purifiers — excessive water wastage and demineralized output. What followed was a deep dive into nanofiltration technology, and the realization that better water solutions were not only possible but necessary.

Since our launch in 2021, Peore has grown from a bootstrapped initiative into a profitable, purpose-led brand trusted by thousands of households across India. Today, we remain focused on building affordable, planet-friendly products that put your health first — without compromise.